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Rolex is presenting its new-generation Oyster Perpetual Cosmograph Daytona, which has been updated across the entire range. The singular design...

Since its first running in 1923, driver and machine have navigated some of the most demanding conditions around the 13.626...

RIGOROUS CHECKS AT EACH STEPInside Superlative Control, the in-house unit that tests all watches before they leave the manufacture, the...

Unveiled in 2023, the 1908 is the first representative of the Perpetual collection, which unites the time-honoured principles of traditional...

ROLEX AND THE OSCARS® GREENROOMRolex is the official host of the Greenroom, the antechamber of the Oscars®. Nominees and presenters...

Geneva, 12 March 2023 - It is the antechamber of the Oscars®. A convivial space where nominees and presenters gather...

THE CYCLOPS LENSAN OPTIMIZED READINGCreated to improve the legibility of the date, the Cyclops lens is both an aesthetic and...

PRESERVING THE ARCTIC OCEAN’S “FORESTS”For the first expedition, a team of explorers and scientists sailed the frigid seas near the...

ABOUT THE PERPETUAL PLANET INITIATIVE For nearly a century, Rolex has supported pioneering explorers pushing back the boundaries of human...

PERPETUATING CULTURE   The continuous pursuit of excellence, symbolized by the word ‘Perpetual’, underpins every aspect of Rolex’s activities from watchmaking...

ROLEX IS OFFERING THE OPPORTUNITY TO PURCHASE FROM ITS OFFICIAL RETAILERS PRE-OWNED WATCHES THAT ARE CERTIFIED AS AUTHENTIC AND GUARANTEED...

THE SPECTRUM OF ROLEX EXPERTISE IN AN EXCEPTIONAL DIVERS’ WATCHThe ultimate watch of the deep, the Deepsea Challenge is a...