The Swiss luxury watchmaker hosted a private event in Beverly Hills celebrating Ryan Gosling as new global ambassador and revealing the new TAG Heuer Carrera Three Hands collection, the Hollywood star’s watch of choice for his first ever brand partnership.
Los Angeles, CA, USA, 7 October 2021: Following the announcement this morning of the signing of Ryan Gosling as its new global ambassador, TAG Heuer gathered a select number of VIPs, international editors, influencers and partners in a private villa in Beverly Hills, California, to mark the occasion and kick off the partnership on a high note.
“We’re delighted to be back in LA to introduce and celebrate the newest member of the TAG Heuer family, Ryan Gosling. Our brand has strong historic ties to Hollywood so it was only fitting that we would return for this meaningful announcement.” says Frédéric Arnault, CEO of TAG Heuer, “Ryan as an actor is fearless and committed to excellence. We couldn’t be happier to enter this unique partnership, one that is such an authentic and powerful match of values and ambitions between Ryan and TAG Heuer and from which you can expect great things.
For Ryan Gosling “Partnering with such an iconic brand which has been a pillar of excellence for more than 160 years was an easy decision. I really enjoyed working on this first AD campaign with Pari Dukovic, a photographer whose work I admire.”
The cocktail party was held in a private villa in Beverly Hills and attended by many of TAG Heuer’s ambassadors and friends of the brand including Hollywood actor Patrick Dempsey, tennis champion Naomi Osaka, Olympic sprinter Sydney McLaughlin and more.
During the evening, the master of ceremony, American playwright, actor and philanthropist Jeremy O. Harris, welcomed Ryan Gosling and TAG Heuer CEO Frédéric Arnault to the stage to discuss the new partnership and reveal the brand’s new 13-piece line of TAG Heuer Carrera Three Hands watches, a timelessly elegant and resolutely modern take on the famed TAG Heuer chronograph born in the 1960s and Ryan Gosling’s timepiece of choice.
They also introduced award-wining New York-based photographer Pari Dukovic, the man behind the bold images of Ryan’s first campaign for TAG Heuer. Guests were then treated to a live performance by Canadian electronic music band Desire and Johnny Jewel. With this event, TAG Heuer officially marks the beginning of a long and fruitful partnership with Ryan Gosling, a first for the multitalented actor and one that will encompass a variety of projects including a joint product design in the near future. Together they will continue challenging the limits, redefine
modern, maverick yet elegant and timeless luxury watchmaking for the long term.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer. com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand
ambassadors that express the brand’s passion for action and high performance.
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For further information, please contact:
International PR Director TAG Heuer
+41 79 255 99 01
International PR Manager TAG Heuer
+41 79 204 88 77
International PR Project Manager TAG Heuer
+41 79 866 52 56