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Rolex has always maintained close ties with the world of cinema. Its watches have played their own role on the wrists of mythical characters in numerous films, including multiple Oscar-winning masterpieces. And today, by its support of artistic and technical excellence in filmmaking, Rolex itself has become an acting participant in its own right.
Rolex encourages the preservation and transmission of the cinematic arts, promotes excellence and celebrates progress by accompanying living legends as well as budding talents through its Testimonees (Martin Scorsese and James Cameron), its partnership with the Academy of Motion Picture Arts and Sciences (the institution, the awards and the museum in Los Angeles) and the Rolex Mentor and Protégé Arts Initiative.