2018 is the year of the FIFA World CupTM with Hublot as the official timekeeper. To mark this special moment Hublot is celebrating football with a powerful universal message on the values that drive a champion. Hublot counts legends including Pelé, Maradona, Jose Mourinho and Usain Bolt as friends and brand ambassadors. They embody success with their strong mind-set and inspiring performances. As champions they convey the message “How to become a champion!” The campaign is brought to life through 13 visuals of football legends combined with motivational quotes. With 30 days to go until the FIFA Wold Cup starts, legends like Pelé and Maradona share their thoughts on what made them into champions. This unique project brings together celebrities who were not expecting to meet each together – it is an Art of Fusion moment for which Hublot is known.
“I believe that there is no finer accomplishment for a brand than to rally its friends and ambassadors around a project that conveys positive and inspiring values. The power of the portraits, the intensity of the words, and the charisma of the personalities all combine to make this a truly fine campaign. For us, football is first and foremost a magnificent means of communicating values and this campaign serves not only to pay tribute to the talents, to transmit the desire to play and the desire to achieve one’s dreams, but also to send a message of hope and solidarity. Images and quotes to look back on as often as necessary. So, let’s be champions!”
Ricardo Guadalupe, CEO Hublot
Hublot Loves Football – the 2018 campaign
Hublot loves football and all the values that the sport conveys and upholds. On the occasion of the FIFA World Cup 2018TM, Hublot is running a visual campaign with a strong message that celebrates the talent and the state of mind of champions. 13 personalities succinctly share the most inspiring quotes to inspire everyone to become a champion. Their words and positive messages full of dreams prove that we can all achieve success.
The campaign unites players, coaches and legends who all share a love for football. The campaign features a team of 13 living legends including Pelé, Diego Maradona, coach José Mourinho and Usain Bolt, the fastest man in the world and a football fan—, international referee Bjorn Kuipers, Swiss international Xherdan Shaqiri; footballing icons—David Trezeguet, Marcel Desailly and Alexei Smertin—, managers of the national teams playing at the FIFA World Cup 2018TM—Stanislav Cherchesov (Russia), Gareth Southgate (England), Julen Lopetegui (Spain), Didier Deschamps (France) and Hervé Renard (Morocco).
This is not the first time the watchmaker has brought together the biggest names in football. In 2014, for the World Cup in Brazil, Hublot had already run a campaign bringing together football stars. Once again, Hublot confirms its vision—unique, different and new. The watchmaking brand opens the doors into the mind-set of the greatest sportsmen and strategists of all time to reveal the tactics and exploits behind the goals and the victories. It is also a moment to discover the friends of the brand.
The campaign is a combination of powerful words and images; the portrait series reveal the distinctive character of each personality. Included in the portraits is the watchmaking symbol of the 21st World Cup – the emblematic Matriochka or the Hublot football, both of which were created and painted by the contemporary Russian artist Andrey Bartenev.
To kick off this new campaign, please find below the words of the two best players of all time:
MY RELIGION, FOOTBALL
“To become a champion, you must never give up or stop practising.
The most important thing: respect your parents, as they are your best advisors.”
The Golden Boy who became the master, the God of football
The architect in the Argentine team’s victory at the FIFA World CupTM in 1986. Scoring the winning goal, he achieved his childhood dream. The dream of all the children in the world! The eternal king of Naples, who over 7 seasons gave the city 2 league titles, one Italian Cup and one UEFA Cup, remains and will remain in the hearts of the tifosi.
HEART & MIND
“To become a champion, respect others and never think that you’re the best!”
The youngest player to ever win a FIFATM World Cup and the only triple world champion with the Brazilian team
The UN and UNESCO ambassador has forever marked the history of football. His exceptional track record is only equalled by his humanity. A man whose performances and records are yet to be equalled to this day, who has marked the history of the World Cup with his memorable goals. Two goals in the FIFA World Cup 1958TM final against Sweden, with his famous flick. In the 1970 final, he scored a header that was Brazil’s 100th goal in the FIFA World CupTM.
BE HUBLOT, BE YOU, BE A CHAMPION!
Hublot Loves Football Timeline
2006 I Hublot claims its place as the first luxury brand to commit itself to the beautiful game as Sponsor of the Swiss football team
2008 I Official Watch for UEFA Euro in Austria and Switzerland
2008 I Official Timekeeper for Manchester United FC
2010 | Official Timekeeper for FIFA World Cup™ in South Africa
2011 I Official Timekeeper for Ajax Amsterdam
2012 I Official Watch for UEFA Euro in Poland and Ukraine
2012 I Official Timekeeper for Juventus FC
2012 I Official Timekeeper for Bayern München FC
2013 I Official Timekeeper for Paris Saint-Germain FC
2014 I Official Timekeeper for FIFA World Cup™ in Brazil
2015 I Official Timekeeper for FIFA Women’s World Cup™ in Canada
2015 I Official Timekeeper for Chelsea FC
2015 I Official Watch for UEFA Champions League and UEFA Europa League (2015-2018)
2016 I Official Watch for UEFA Euro in France 2016 I Partner of Best FIFA Football Award™ 2016 I Golden Foot Hublot awarded to Gianluigi Buffon
2017 I Official Timekeeper for Sport Lisboa e Benfica
2017 I Official Timekeeper for FIFA Confederations Cup 2017 I Golden Foot Hublot awarded to Iker Casillas
2018 I Official Timekeeper for FIFA World Cup™ in Russia
BIG BANG REFEREE 2018 FIFA WORLD CUP RUSSIA™
Reference: 400.NX.1100.RX – Limited to 2018 pieces
Diameter: 49 mm
Thickness: 13.90 mm
Water resistance: 5 ATM (around 50 metres)
Case: Titanium, satin-finish
Bezel: Titanium, satin-finish
Bezel lug: Black composite
H-shaped screws: Titanium
Crown: Titanium PVD noir, satin-finish
Container: Titanium PVD noir
Size: 35.4 mm diameter
Resolution: 400 x 400 pixels, 287 ppi
Display technology: AMOLED
Model: Atom Z34XX
Version: Dual Core, 1.6 GHz
RAM: 512 Mb
Wear OS by Google
technology developed by LVMH
running an Intel® Atom™ processor Series Z34XX and Wear OS by Google
Android 4.4 and above / iOS 9 and above Smartphones with AndroidTM version 4.4 or more recent, iPhone 5 or more recent, with minimum iOS version 9 or more recent. Supported features may vary depending on the platform.
Bluetooth BLE 4.1 – WLAN 2.4 GHz 802.11 B/G/N – NFC
Battery life: Around 1 day
Capacity: 410 mAh
Charging time: Around 1 hour 50 to charge an empty battery
Strap 1: Lined black rubber
Strap 2: Sponge sport strap, with HUBLOT logo + 2018 FIFA World CupTM emblem
Clasp: Black composite