TAG Heuer revisits one of its most iconic collections, the TAG Heuer Carrera, and presents the new generation of a timeless sporty and elegant three-hand watch.
La Chaux-de-Fonds, Switzerland – 7th October 2021: As a symbol of TAG Heuer’s sporty spirit, the TAG Heuer Carrera collection’s purest and most elegant watch model has been updated: the TAG Heuer Carrera Three Hands. The result is a new collection of 13 pieces whose design reinterprets in a modern style the innate elegance of this timepiece reimagined in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time 41 mm. The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm, all expressing the brand’s undying obsession with readability, since 1963.
TAG Heuer Carrera, a heritage of sportsmanship and elegance
The TAG Heuer Carrera collection has always been the ultimate showcase for the brand’s fascinating motor racing heritage, and is best known for its timeless, sporty and elegant chronographs. Since their introduction more than 60 years ago by visionary Jack Heuer, these timepieces, with their smooth, clean lines and perfect proportions, have become instantly recognisable and elevated to the ranks of horological icon.
Favouring pure and modern design, Jack Heuer’s aim at the time was to create a Heuer Carrera chronograph that was both uncluttered and perfectly harmonious – ideal characteristics for drivers who need to be able to tell the time at a glance in the heat of the action. In 1962, Jack Heuer, CEO of the watchmaker at the time, heard about the famous Carrera Panamericana car race, one of the
most dangerous in the world. The Spanish word Carrera, which means road, race, career or course, immediately caught his attention. It would be the perfect name for a new timepiece.
The obsession with readability
“Legend has it that TAG Heuer’s obsession with readability started in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he was unable to read the dashboard timer correctly. After that, Jack decided to focus on and improve this specific pain point, and he embraced his love of modern design to create an incredibly legible watch.” explains Nicholas Biebuyck Heritage Director at TAG Heuer. “This is the reason why the Carrera launched in 1963 looks already radically different from any other watches the company had produced before. You can see in the Carrera a focus on the typography and the desire to explore the purest form possible. Its design language is so clear and minimal that there are only three lines of text on the watch dial: Carrera – Heuer – Swiss Made – removing any risk of getting confused or distracted by superfluous decorations.”
In the early 2000’s, the TAG Heuer Carrera Three Hands version was introduced and since that time, this line has been the embodiment of TAG Heuer’s unwavering quest for perfect readability and clarity, particularly with regards to telling time. If the TAG Heuer Carrera Chronograph is the sharpest and most legible way of recording time, the Carrera Three Hands is the sharpest and most legible way of telling time and as such, is the natural successor of the dashboard timers which had been produced by Heuer since the 1930’s.
In 2021, the new TAG Heuer Carrera Three Hands collection abides by the same master time philosophy and revisits this rich heritage with a touch of modernity and the same passion for creating timepieces with a striking design that ensures perfect readability for drivers, as well as for all owners of this legendary watch. A commitment that has fuelled the company for nearly 100 years.
Frédéric Arnault, TAG Heuer’s CEO, said “Since its first introduction more than two decades ago, the TAG Heuer Carrera Three Hands has become a centrepiece of our offering, and we are delighted to introduce a new line that ties the watch firmly to its illustrious roots, while projecting bold modernity and refinement. With 4 variations and 13 new timepieces, our clients and collectors will undoubtedly find the TAG Heuer Carrera that uniquely matches their lifestyle while enjoying its signature understated design and unrivalled legibility, features which have made it the lasting success it is.”
TAG Heuer Carrera Three Hands:
the new generation
The new-generation TAG Heuer Carrera Three Hands collection is presented in a wide range of sizes to fit all uses and tastes. The line consists of 13 references within four sub-collections – from a 29 mm to a 41 mm diameter – all of which incorporate and echo the stylistic codes of the TAG Heuer Carrera Heuer 02 chronographs launched last year. The result is a refined and modern look inspired by the pure style that first made the TAG Heuer Carrera iconic.
All references will be offered in a stainless-steel case – twelve on a steel bracelet and one on a leather strap – with the choice of black, blue, white or silver dials which feature the new Carrera logo. The steel bracelets are equipped with the brand-new H-shaped links, an innovative design which is even more ergonomic and comfortable on the wrist.
TAG Heuer Carrera Date 39 mm and TAG Heuer Carrera Day Date 41mm
The TAG Heuer Carrera in the sizes 39 mm and 41 mm have a Calibre 5 automatic movement and are equipped with a new case with refined lugs. The watches have the new H-shaped bracelet for the steel version and a brown alligator leather strap for the leather version. The dial readability is always a central asset, especially with the bolder hands and refined index integration. The Carrera Date 39 mm is fitted with a date at 6 o’clock, and for the Day Date 41 mm, a thinner date frame has been designed.
TAG Heuer Carrera Twin-Time Date 41 mm
The TAG Heuer Carrera Twin-Time is equipped with the Caliber 7 automatic movement.
The Twin-Time version has the new H-shaped bracelet. The dial offers bolder hour and minute hands,
and a refined Twin-Time hand tip.
The elegant and sporty design is highlighted by a new, refined flange in bicolour, silver and blue, to
indicate day and night.
TAG Heuer Carrera Date 29 mm
The TAG Heuer Carrera Date 29 mm, Calibre 9 automatic, has a new case with refined lugs and a new
H-shaped bracelet.
For better readability, the dial integrates bolder hands and a new refined index, which reflects the light and is inspired by the Carrera’s origins. The 29mm size line also integrates a date at 6’o clock new refined version with diamond indexes.
The introduction of the TAG Heuer Carrera Three Hands collection marks a new chapter in TAG Heuer’s Carrera history. Pure design, readability, refinement … The new generation of the Carrera Three Hands is a new interpretation of an iconic watch and a worthy representative of the readability obsession of Jack Heuer. An obsessive quest which is deeply anchored in the brand’s DNA.
TAG HEUER CARRERA DAY DATE 41 mm
WBN2010.BA0640
WBN2013.BA0640
WBN2012.BA0640
WBN2011.FC6484
Movement
• TAG Heuer Calibre 5
• Swiss-made
• Automatic caliber
• 26 rubies
• Rapid date correction
Performance
• Balance frequency: 28,800 vibrations per hour (4 Hz)
• Power reserve: 38 hours
Display
• Hours – minutes – seconds
• Date window
Decoration
• Oscillating mass: Côtes de Genève, engraved “TAG Heuer – Calibre 5 – Swiss-made”
Case
• 41 mm diameter
• Steel-polished, fine-brushed case
• Domed, bevelled sapphire crystal with double anti-reflective treatment
• Steel standard crown at 3 o’clock
• Steel screw-down sapphire caseback
• Water resistance: 100 metres
Availability from August 2021 (ex La Chaux-de-Fonds)
WBN2010.BA0640
Dial
• Black sunray-snailed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated TAG HEUER applied logo
• 3 o’clock date
• CARRERA AUTOMATIC printed
Bracelet
• Steel H-shaped bracelet
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Estimated SRP
Europe EUR 2 750
WBN2013.BA0640
Dial
• Black sunray-snailed dial
• 5N rose-gold-plated applied indexes with white Super-LumiNova®
• 5N rose-gold-plated hour and minute hands with white Super-LumiNova®
• 5N rose-gold-plated central hand
• 5N rose-gold-plated TAG HEUER applied logo
• 3 o’clock date
• CARRERA AUTOMATIC printed
Bracelet
• Steel H-shaped bracelet
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Estimated SRP
Europe EUR 2 950
WBN2012.BA0640
Dial
• Blue sunray-brushed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated TAG HEUER applied logo
• 3 o’clock date
• CARRERA AUTOMATIC printed
Bracelet
• Steel H-shaped bracelet
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Estimated SRP
Europe EUR 2 750
WBN2011.FC6484
Dial
• Silver sunray-brushed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated TAG HEUER applied logo
• 3 o’clock date
• CARRERA AUTOMATIC printed
Strap
• Brown alligator leather strap
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Estimated SRP
Europe EUR 2 750
TAG HEUER CARRERA TWIN-TIME
DATE 41 mm
WBN201A.BA0640
Movement
• TAG Heuer Calibre 7
• Swiss-made
• Automatic caliber
• 25 rubies
• Rapid date correction
Performance
• Balance frequency: 28,800 vibrations per hour (4 Hz)
• Power reserve: about 50 hours depending on the execution
Display
• Hours – minutes – seconds
• Date window
Decoration
• Rose gold coloured oscillating mass: Côtes de Genève, engraved “TAG Heuer – Calibre 7 – Swiss Made”
Case
• 41 mm diameter
• Steel fine-brushed, polished case
• Polished
• Bevelled, domed sapphire crystal with double anti-reflective treatment
• Steel standard crown at 3 o’clock
• Steel screw-down sapphire caseback
• Water resistance: 100 metres
Dial
• Blue sunray-brushed dial
• Silver, blue flange with 24-hour scale
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated Twin-Time hand with white Super-LumiNova®
• Rhodium-plated TAG HEUER applied logo
• 3 o’clock date
• CARRERA TWIN-TIME AUTOMATIC printed
Bracelet
• Steel H-shaped bracelet
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Availability from August 2021 (ex La Chaux-de-Fonds)
Estimated SRP
Europe EUR 3 000
TAG HEUER CARRERA DATE 39 mm
WBN2110.BA0639
WBN2113.BA0639
WBN2112.BA0639
WBN2111.BA0639
Movement
• TAG Heuer Calibre 5
• Swiss-made
• Automatic caliber
• 25 rubies
• Rapid date correction
Performance
• Balance frequency: 28,800 vibrations per hour (4 Hz)
• Power reserve: 38 hours
Display
• Hours – minutes – seconds
• Date window
Decoration
• Oscillating mass: Côtes de Genève, engraved “TAG Heuer – Calibre 5 – Swiss-made”
Case
• 39 mm diameter
• Steel-polished, fine-brushed case
• Domed, bevelled sapphire crystal with double anti-reflective treatment
• Steel standard crown at 3 o’clock
• Steel screw-down sapphire caseback
• Water resistance: 100 metres
Bracelet
• Steel H-shaped bracelet
• Steel folding clasp with double safety push buttons; TAG HEUER applied logo
Availability from August 2021 (ex La Chaux-de-Fonds)
WBN2110.BA0639
Dial
• Black sunray-snailed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated TAG HEUER applied logo
• 6 o’clock date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 550
WBN2113.BA0639
Dial
• Black sunray-snailed dial
• 5N rose-gold-plated applied indexes with white Super-LumiNova®
• 5N rose-gold-plated hour and minute hands with white Super-LumiNova®
• 5N rose-gold-plated central hand
• 5N rose-gold-plated TAG HEUER applied logo
• 6 o’clock date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 750
WBN2112.BA0639
Dial
• Blue sunray-brushed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand with white Super-LumiNova®
• Rhodium-plated TAG HEUER applied logo
• 6 o’clock date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 550
WBN2111.BA0639
Dial
• Silver sunray-brushed dial
• Rhodium-plated applied indexes with white Super-LumiNova®
• Rhodium-plated hour and minute hands with white Super-LumiNova®
• Rhodium-plated central hand
• Rhodium-plated TAG HEUER applied logo
• 6 o’clock date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 550
TAG HEUER CARRERA DATE 29 mm
WBN2410.BA0621
WBN2411.BA0621
WBN2412.BA0621
WBN2413.BA0621
Movement
• Calibre 9
• Swiss made
• Automatic caliber
• 18 rubies
• Rapid date correction
Performance
• Balance frequency: 28,800 vibrations per hour (4 Hz)
• Power reserve: about 40 hours
Display
• Hours – minutes – seconds
• Date window
Decoration
• Rose gold coloured oscillating mass: Côtes de Genève decoration, engraved “TAG Heuer –
Calibre 9 – Swiss-made”
Case
• 29 mm diameter
• Steel-polished case
• Sapphire crystal with double anti-reflective treatment
• Polished steel standard crown at 3 o’clock
• Polished sapphire, steel screwed sapphire caseback
• Water resistance: 100 metres
Bracelet
• Alternate steel H-shaped bracelet
• Polished steel folding clasp with double safety push buttons; TAG Heuer shield
Availability from August 2021 (ex La Chaux-de-Fonds)
WBN2410.BA0621
Dial
• White mother-of-pearl dial
• Rhodium-plated, polished, facetted applied indexes with white Super-LumiNova®
• Rhodium-plated, polished, facetted hour and minute hands
• Rhodium-plated, polished central hand
• Silver polished TAG HEUER applied logo
• 6 o’clock applied date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 200
WBN2411.BA0621
Dial
• Blue sunray-brushed dial
• Rhodium-plated, polished, facetted applied indexes
• Rhodium-plated, polished, facetted hour and minute hands
• Rhodium-plated, polished central hand
• Silver polished TAG HEUER applied logo
• 6 o’clock applied date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 2 200
WBN2412.BA0621
Dial
• Mother-of-pearl dial
• Rhodium-plated, polished, facetted applied indexes; 11 diamonds, diameter 1.30 mm (0.088 cts)
• Rhodium-plated, polished, facetted hour and minute hands
• Rhodium-plated, polished central hand with white Super-LumiNova®
• Silver polished TAG HEUER applied logo
• 6 o’clock applied date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 3 100
WBN2413.BA0621
Dial
• Blue sunray-brushed dial
• Rhodium-plated, polished, facetted applied indexes; 11 diamonds, diameter 1.30 mm (0.088 cts)
• Rhodium-plated, polished, facetted hour and minute hands with white Super-LumiNova®
• Rhodium-plated, polished central hand
• Silver polished TAG HEUER applied logo
• 6 o’clock applied date
• CARRERA AUTOMATIC printed
Estimated SRP
Europe EUR 3 100
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer.com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
www.tagheuer.com
@TAGHeuer
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For further information, please contact:
Tiziana Tedeschi
International PR Director TAG Heuer
+41 (0)79 255 99 01
tiziana.tedeschi@tagheuer.com
Fabiola Bobbio
International PR Manager TAG Heuer
+41 (0)79 204 88 77
fabiola.bobbio@tagheuer.com
Julien Baudet
International PR Project Manager TAG Heuer
+41 (0)79 866 52 56
julien.baudet@tagheuer.com
