Source: Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.
As The World Turns, So Too Does Reverso
The campaign features the new Reverso Tribute Calendar in Pink Gold with Nicholas, while Anya is paired with the seductively feminine Reverso Duetto Small in Pink Gold. Introduced in 1931, Reverso has endlessly evolved in the spirit of innovation, and both The Tribute Calendar and Duetto Small typify Reverso’s limitless potential for reinvention.
As night follows day, the Reverso Tribute Calendar effortlessly switches from its classic Art Deco-style silver sunray-brushed dial, to a newly refined reverse-side dial, with a redesigned night & day indicator. One heart with two different dials, the Reverso Duetto Small also follows the sun over the horizon, with a day-to-night design featuring a classic side and a more flamboyant face that dazzles with diamond-set gadroons.
Inherent in any change is the challenge of retaining a distinctive character while bringing new perspectives that reflect the times. In A New Turn, the Reverso does just this, and this latest artistic campaign from Jaeger-LeCoultre captures the essence of how life can twist and turn in a moment, creating the unexpected from the familiar.