Source: Images and content by Zenith. See the original article here - https://pressroom.zenith-watches.com/2022/06/16/at-viva-tech-2022-zenith-unveils-a-new-capsule-collection-of-straps-made-of-excess-high-fashion-textiles-for-the-chronomaster-collection/
Paris, June 16, 2022: ZENITH is once again joining LVMH and group Maisons in Paris for the 2022 edition of VIVA TECH, Europe’s most prominent start-up and tech events that brings together industry leaders across many segments. This year, ZENITH is expanding its presence at the fair with its own dedicated space to welcome visitors and introduce them to the Manufacture’s latest innovations and developments, including a capsule collection of straps for the Chronomaster line made using upcycled high-tech fabrics from LVMH fashion Maisons.
One of the main themes of VIVA TECH 2022 is “tech on the edge”, highlighting companies and start-ups seeking novel solutions to make their innovations more responsible and mitigate their environmental impact. Within this context, ZENITH is shining a light on one of its partnerships that’s offering a unique and creative solution to the issue of excess textiles used in high-fashion: Nona Source. A start-up incubated by LVMH’s DARE (Disrupt, Act & Risk to be an Entrepreneur) program, Nona Source is the first online resale platform that re-values unused fabrics from the most exclusive luxury fashion Maisons, then gives them a second life by allowing creators to easily shop these materials and reuse existing resources.