The iconic TAG Heuer Monaco collection revisits its origins with a new and exclusive special edition to mark the prestigious Monaco Grand Prix: the TAG Heuer Monaco Titan Special Edition, a sporty, understated and lightweight model.
La Chaux-de-Fonds, Switzerland – 21 May 2021: TAG Heuer delights its racing fans and lovers of fine watchmaking with a new and limited-edition collectable, the TAG Heuer Monaco Titan Special Edition – an instant classic inspired by the collection’s origins in motorsports, this time in an unexpected and striking material, titanium. Expressing the timeless elegance of the TAG Heuer Monaco, this exclusive chronograph limited to 500 pieces is also infused with bold modernity.
A homage to the Grand Prix de Monaco
Heuer launched the Monaco in 1969. Named after the most glamorous of the Formula One Grands Prix, an icon was born that was to leave its mark on both its own and future generations.
The original Heuer Monaco was instantly recognisable thanks to its daring and iconic design, which was radical in every aspect: its blue metallic dial, red and light blue hands, and above all the square-shaped waterproof case housing the first-ever automatic chronograph movement and positioning the crown on the left-hand side.
The name Monaco owes nothing to chance. Jack Heuer considered motorsports to be a natural fit for a chronograph and timekeeping expert, and a powerful tool to promote watches, including this disruptive
model. He wanted his watches to display strong links with the racing world, which is why the TAG Heuer Monaco was named after the famous Formula One Grand Prix de Monaco, of which TAG Heuer went on to become the Official Watch. Moreover, TAG Heuer is the official timekeeper of the classic Grand Prix de Monaco Historique and the Official Watch of the Monaco Top Cars Collection museum.
The story continues today with a brand new interpretation: the TAG Heuer Monaco Titan Special Edition.
The TAG Heuer Monaco Titan Special Edition
This new TAG Heuer Monaco goes beyond the norm and opts for titanium, a material rarely used in this collection. The case is made of Grade 2 titanium, renowned for being both exceptionally light and tough,
refined by sandblasting for a matte finish which lends the watch a raw beauty.
This new TAG Heuer Monaco Titan Special Edition features a vivid and gleaming silver-coloured dial which perfectly complements the titanium case. A rare edition in the TAG Heuer Monaco collection, the light dial offers the benefit of very good visibility and an attractive contrast to the sub-dials, indexes and hands of the watch.
The black sub-dials, bright red accents on the central hand and the red index marker at 12 o’clock add character to the overall look while revelling in references to racing circuits and the official colours of TAG Heuer. The world of motor racing also inspired the rubber look of the sporty anthracite alligator strap and recalls the tyre grooves of racing cars. The indexes and sub-dials are coated with Super-LumiNova® to
ensure optimum visibility in any conditions.
Finally, this special-edition TAG Heuer Monaco Titan is equipped with a modern version of the famous Calibre 11 automatic chronograph movement which celebrated its debut in the original 1969 Monaco.
This reinterpretation of the movement links back to the 1969 case with its engraved “Monaco Heuer” logo.
The sporty design also recalls the original model in brushed steel, as do the push buttons, which as in the first edition are placed on the right, while the crown is positioned on the left-hand side of the case:
one of the features contributing to the uniqueness of the TAG Heuer Monaco since its creation. This version of the Calibre 11 combines all the technology and expertise of TAG Heuer and celebrates a design on which the world’s first ever automatic chronograph was based in 1969.
The TAG Heuer Monaco Titan Special Edition is offered in a special edition of 500 pieces.
The watch will be presented in a new packaging which was created to evoke the racing heritage of the TAG Heuer Monaco collection and will be sold exclusively in TAG Heuer boutiques and on www.tagheuer.com from 21 May 2021.
Fifty years on, the story of the TAG Heuer Monaco continues in modern interpretations. With each new launch, this iconic timepiece reflects the spirit of avant-garde watchmaking art by TAG Heuer and
confirms its status as one of the most remarkable watches of all time. Now, more than ever, the TAG Heuer Monaco Titan Special Edition, created to mark the thrilling race through the winding roads of the Principality, solidifies the TAG Heuer Monaco as the icon of cool.
Facts and figures:
TAG Heuer Monaco Titan Special Edition
Chronograph 39 mm Calibre 11 Automatic
Reference : CAW218B.FC6496
TAG Heuer Calibre 11 Automatic
39 mm diameter
Grade 2 titanium sand-blasted case
Domed, bevelled sapphire crystal
Sand-blasted sapphire crystal screw-down caseback
Water-resistant to 100 metres (10 bar)
Silver sunray-brushed dial
– 3 o’clock: black permanent second indicator
– 9 o’clock: black minute chronograph counter
Black gold-plated applied indexes with white Super-LumiNova®
Rhodium-plated hour and minute hands with white Super-LumiNova®
Red central hand
Black Heuer printed logo
Angled date display at 6 o’clock
MONACO AUTOMATIC CHRONOGRAPH printed
Black alligator leather strap
Grade 2 titanium folding clasp with double safety push buttons;
Available from 21 May 2021
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer.com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
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For further information, please contact:
International PR Director TAG Heuer
+41 (0)79 255 99 01
International PR Manager TAG Heuer
+41 (0)79 204 88 77