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THE ‘REVERSO STORIES’ POP-UP COMES TO HUDSON YARDS, NEW YORK CITY

Jaeger LeCoultre by Jaeger LeCoultre
November 19, 2024
in Jaeger LeCoultre, LATEST NEWS
0
Home Jaeger LeCoultre

Source:  Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.

https://content.presspage.com/uploads/2085/6b1944a2-e8c2-4466-b868-d1ac4eadd302/1920_thereversostories-kv-teaser-16.9.jpg?10000

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‘Reverso Stories’ – a fascinating retrospective, the latest Reverso launch and a refreshing pause

Celebrating the Art Deco origins of one of the world’s most recognisable watch designs, ‘Reverso Stories’ takes visitors on a compelling journey into its history and the craftsmanship, innovation and design behind it.

Told in four chapters – Story of an Icon, Story of Style & Design, Story of Innovation and Story of Craftsmanship – the Reverso’s stories are illustrated by emblematic models, from rarely seen archive timepieces to contemporary High Jewellery and miniature-painted pieces. The Pop-up also includes highlights from the current collection, along with the world’s first wristwatch with four functioning faces – the Reverso Hybris Mechanica Calibre 185 ‘Quadriptyque’. Alongside the exhibits, a live demonstration of the decorative art of perlage will give visitors insight into an element of the watchmaking process rarely seen by the public.

In addition, Jaeger-LeCoultre will be celebrating its latest launch of the limited-edition Reverso Tribute Chronograph, reinterpreted in pink gold (18 karats, 750/1000). The recto showcases a new dial decoration, amplifying the rectilinear Art Deco geometry of the Reverso case, while the reverse side is open-worked, revealing the complexity of the Calibre 860. With its great legacy of Art Deco style and architecture, New York is a particularly fitting setting to showcase this timepiece that pays homage to the Reverso’s Art Deco origins.

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