THE ‘REVERSO STORIES’ POP-UP COMES TO HUDSON YARDS, NEW YORK CITY

‘Reverso Stories’ – a fascinating retrospective, the latest Reverso launch and a refreshing pause

Celebrating the Art Deco origins of one of the world’s most recognisable watch designs, ‘Reverso Stories’ takes visitors on a compelling journey into its history and the craftsmanship, innovation and design behind it.

Told in four chapters – Story of an Icon, Story of Style & Design, Story of Innovation and Story of Craftsmanship – the Reverso’s stories are illustrated by emblematic models, from rarely seen archive timepieces to contemporary High Jewellery and miniature-painted pieces. The Pop-up also includes highlights from the current collection, along with the world’s first wristwatch with four functioning faces – the Reverso Hybris Mechanica Calibre 185 ‘Quadriptyque’. Alongside the exhibits, a live demonstration of the decorative art of perlage will give visitors insight into an element of the watchmaking process rarely seen by the public.

In addition, Jaeger-LeCoultre will be celebrating its latest launch of the limited-edition Reverso Tribute Chronograph, reinterpreted in pink gold (18 karats, 750/1000). The recto showcases a new dial decoration, amplifying the rectilinear Art Deco geometry of the Reverso case, while the reverse side is open-worked, revealing the complexity of the Calibre 860. With its great legacy of Art Deco style and architecture, New York is a particularly fitting setting to showcase this timepiece that pays homage to the Reverso’s Art Deco origins.