THREE STYLISH MODELS, NEW COLOURFUL WATCH FACES AND TWO BRIGHT INTERCHANGEABLE STRAPS JOIN THE LINE OF SPORTY ELEGANT SMARTWATCHES GEARED TOWARDS PERFORMANCE. JUST IN TIME FOR SUMMER, THE NEW DESIGNS HINT AT A FRESH, SUNNY SPIRIT.
La Chaux-de-Fonds, Switzerland – 1 July 2020: The Swiss luxury watchmaking brand enhances its growing collection of acclaimed Connected watches with three new references that introduce new colours and styles without compromising on high-tech functionality. Following the launch in March of the third-generation TAG Heuer Connected and the recent Connected Golf Edition in June, these fresh new models build on the success of the elegant smartwatch line with new looks and materials: two steel cases with oceanic blue ceramic bezels and one ultra-lightweight sandy titanium case.
The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards sports and daily performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle. The rich experience on the wrist is complemented by the TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s activities.
The new TAG Heuer Connected watches will be available as of 1 July 2020 at a select network of retailers and TAG Heuer boutiques, as well as at www.tagheuer.com for Australia, Japan, Switzerland, the UK and the US.
Customisation that makes a splash
The three new 45 mm models immediately stand out thanks to their unique aesthetic. They include two stainless-steel options with a deep blue ceramic bezel and either a steel bracelet or a sporty blue rubber strap, and a third option of lightweight sand-blasted titanium on a durable black rubber strap.
In their original look or paired with one of the vivid and quickly interchangeable straps available in new neon yellow and lime green, as well as existing bright orange, bold red or contemporary khaki, the new Connected models are true statement watches. The line showcases the wide range of styles and uses this timepiece offers: from an elegant steel look which could be mistaken for a mechanical watch, perfect for business and formal settings, to a more sporty variation on a rubber strap, which will seamlessly follow the wearer from the office to the beach or golf course, and the most performance-orientated model, in full titanium, for the most demanding athletes – there is a Connected for everyone and every occasion.
New sun-filled dials for TAG Heuer Connected
The smartwatch can be further customised thanks to a variety of original watch faces created in-house to echo the TAG Heuer brand aesthetic and spirit. Along with these three new pieces, TAG Heuer is introducing matching luminous dial designs that will be available for Connected watches of all generations, just in time for summer. These elegant digital watch faces include bright colour variations of the six designs currently available in the core collection, for an eye-catching, sun-filled update of customer favourites, and an entirely new watch face named Helios.
With its classic tri-compax layout inspired by the iconic design codes of TAG Heuer mechanical chronographs, this watch face underscores the fact that the Connected is first and foremost a classically elegant luxury timepiece. Dubbed Helios, as the god and personification of the sun in ancient Greek mythology, the dial is radiant and assertive. It is offered in four variations of seasonal hues: deep blue, peppermint green, cherry red and dark summer night.
In the three chronograph sub-dials, you can select the classic stopwatch functions or go digital with a choice of three new digital complications celebrating the sun: a spatial representation of sunrise and sunset times in the 9-o’clock counter, and a 10-hour weather forecast or second time-zone in the 3-o’clock counter. At 6 o’clock, you find the date window and a subtle indicator of the watch’s power reserve.
These new watch faces with fresh, energetic bursts of colour and creative complications were developed entirely in-house and are the perfect summer companions. With the Helios watch face, TAG Heuer once again reinterprets its rich watchmaking heritage in a digital age.
Enjoying the TAG Heuer experience in action-packed days
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, a agenda, weather, maps and more with Google Play and its wide selection of apps.
Designed with high-intensity activities in mind, the TAG Heuer Connected offers sapphire glass screen protection, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15 °C and 45 °C.
The physical features of the case are fully and instinctively integrated to enhance the sporting experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.
Activities are recorded with high precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate sensor, made of high-tech resin and naturally integrated into the case back. This also optimises tracking of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.
Ahead of the curve, always on time
The TAG Heuer Connected, the most elegant smartwatch on the market, once again strikes the perfect balance between advanced digital technology and renowned watchmaking skill with these three new models and an array of sunny personalisation options. For a life of action and experiences, this smartwatch is as much a reliable tool to measure performance as it is a refined accessory imbued with TAG Heuer’s unmistakable identity – ideal for the watch aficionado who wants to make the most of the summer.
Facts and figures:
TAG Heuer Connected 45 mm, steel case, blue rubber strap
Reference SBG8A11.BT6220
MOVEMENT
Mod Connect 45 mm
CASE
45 mm diameter
Polished, fine-brushed steel case
Blue polished ceramic bezel
Flat sapphire crystal
Black steel, rubber crown at 3 o’clock
Shaped steel push-button at 2 o’clock
Shaped steel push-button at 4 o’clock
Steel case back
Water resistance: 5 ATM
DIAL
Hardware
Battery: 430 mAh all-day battery
Battery life: All day standard use (20 hours including a one-hour workout), 6 hours of sports use (using GPS, HR and music)
Charging time: 100% in 1.5 hours at temperatures between 15 °C and 45 °C
Sensors: Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Processor: Qualcommâ Snapdragon Wearä 3100
Connectivity: BT SMART, WiFi
GNSS: GPS, GLONASS, BeiDou, QZSS
Display: OLED display 1.39″ 454×454 pixels (326 ppi)
OPERATING SYSTEM
Wear OS by Google
WATCH EXPERIENCE (custom-built TAG Heuer apps)
7 customisable watch faces
TAG Heuer Sports watch app: golf, running, cycling, walking, fitness and other.
Other TAG Heuer branded micro apps: stopwatch, timer, alarm
STRAP
Blue rubber strap
Steel folding clasp with double safety push-buttons; TAG
Heuer shield; Quick-change system
AVAILABILITY: July 2020
TAG Heuer Connected 45 mm, steel case, steel strap
Reference SBG8A11.BA0646
MOVEMENT
Mod Connect 45 mm
CASE
45 mm diameter
Fine-brushed, polished steel case
Blue polished ceramic
Flat sapphire crystal
Black steel, rubber crown at 3 o’clock
Shaped steel push-button at 2 o’clock
Shaped steel push-button at 4 o’clock
Steel case back
Water resistance: 5 ATM
DIAL
Hardware
Battery: 430 mAh all-day battery
Battery life: All day standard use (20 hours including a one-hour workout), 6 hours of sports use (using GPS, HR and music)
Charging time: 100% in 1.5 hours at temperatures between 15 °C and 45 °C
Sensors: Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Processor: Qualcommâ Snapdragon Wearä 3100
Connectivity: BT SMART, WiFi
GNSS: GPS, GLONASS, BeiDou, QZSS
Display: OLED display 1.39″ 454×454 pixels (326 ppi)
OPERATING SYSTEM
Wear OS by Google
WATCH EXPERIENCE (custom-built TAG Heuer apps)
7 customisable watch faces
TAG Heuer Sports watch app: golf, running, cycling, walking, fitness and other
Other TAG Heuer branded micro apps: stopwatch, timer, alarm
STRAP
Alternate steel H-shape bracelet
Steel folding clasp with double safety push-buttons; TAG Heuer shield; Quick-change system
AVAILABILITY: July 2020
TAG Heuer Connected 45 mm, titanium case, black rubber strap
Reference SBG8A81.BT6222
MOVEMENT
Mod Connect 45 mm
CASE
45 mm diameter
Titanium grade 2 sand-blasted case
Ceramic PVD sand-blasted bezel
Flat sapphire crystal
Black steel, rubber crown at 3 o’clock
Shaped steel push-button at 2 o’clock
Shaped steel push-button at 4 o’clock
Titanium grade 2 case back
Water resistance: 5 ATM
DIAL
Hardware
Battery: 430 mAh all-day battery
Battery life: All day standard use (20 hours including a one-hour workout), 6 hours of sports use (using GPS, HR and music)
Charging time: 100% in 1.5 hours at temperatures between 15 °C and 45 °C
Sensors: Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Processor: Qualcommâ Snapdragon Wearä 3100
Connectivity: BT SMART, WiFi
GNSS: GPS, GLONASS, BeiDou, QZSS
Display: OLED display 1.39″ 454×454 pixels (326 ppi)
OPERATING SYSTEM
Wear OS by Google
WATCH EXPERIENCE (custom-built TAG Heuer apps)
7 customisable watch faces
TAG Heuer Sports watch app: golf, running, cycling, walking, fitness and other
Other TAG Heuer branded micro apps: stopwatch, timer, alarm
STRAP
Black rubber strap
Titanium grade 2 folding clasp with double safety push-buttons; TAG Heuer shield; Quick-change system
AVAILABILITY: July 2020
ACCESSORIES
Quick-change system
Bi-material rubber strap construction
Folding clasp with double safety buttons
Rubber sports straps
Steel watchmaking bracelet
OS
Operating system: Wear OS by Google
Google’s Smartwatch OS provides access to all of Wear OS by Google features, including access to all Wear OS by Google apps and watch faces available through the Google Play app store. More info at: wearos.google.com
Google, Android, Google Play, Wear OS by Google and other marks are trademarks of Google LLC. Wear OS by Google works with phones running Android 6.0+ (excluding Go edition) or iOS 10.0+. Supported features may vary between platforms and countries.
Google Assistant is not available in certain languages and countries.
Google Pay is available for selected countries and bank partners.
WATCH EXPERIENCE
Custom-built TAG Heuer apps
TAG Heuer watch faces
Seven custom-built watch faces including the new Helios dial
Edit and customise watch faces on the watch or mobile phone
Download new TAG Heuer watch faces directly on the watch or on a mobile phone
TAG Heuer Sports watch app
Custom-built sports tracking app with GPS and HR sensors
Sports: golf, running, cycling, walking, fitness and other
Metrics collected: distance, duration, pace/speed, HR, calories
Feedback: haptic feedback, 3-second countdown, automatic lap every km/mile, manual lap at the push of a button
Sports and wellness tiles for a quick overview of each activity over a week/month/year
Other TAG Heuer-branded micro apps
Stopwatch
Timer
Alarm
TAG HEUER MOBILE COMPANION APP
Custom-built TAG Heuer mobile companion app for iOS and Android
Watch face tab
Browse and download TAG Heuer watch faces
Edit and customise watch faces
Sports tab
Review workouts, including interactive map, splits, graphs (HR, pace/speed)
History list, including golf workouts (link to the TAG Heuer Golf app)
Connect with third-party apps, e.g. Strava and Apple Health
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.
Instagram: @tagheuer, Twitter: @TAGHeuer, Facebook: www.facebook.com/TAGHeuer
Downloads:
All press material can be obtained free of charge at https://presscorner.tagheuer.com/directlogin
For further information, please contact:
Julia van Herpen
International PR Director TAG Heuer
+41 32 919 8656
