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NEW TAG HEUER FORMULA 1 TIMEPIECE CELEBRATES LONG-STANDING PARTNERSHIP WITH ASTON MARTIN RED BULL RACING TEAM

Takumi Kurosawa by Takumi Kurosawa
February 19, 2020
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The special edition Formula 1 chronograph IS INSPIRED BY the same rich blue and striking red and yellow colours found on the newly revealed 2020 Aston Martin Red Bull Racing RB16 car.

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La Chaux-de-Fonds, Switzerland – 19 February 2020: For the second time in the history of its partnership with Aston Martin Red Bull Racing, TAG Heuer has unveiled a special edition timepiece that commemorates its on-going alliance with the championship-winning racing team. When it comes to triumphant partnerships in motor racing, TAG Heuer and Aston Martin Red Bull Racing set the pace. Working side by side since 2016, the avant-garde Swiss luxury watchmaker and the four-time consecutive F1 drivers’ and constructors’ champion share a passion for action and a fearless ambition to outpace all challenges.

Conceived in close collaboration with the F1 team, the 43mm special edition chronograph is youthful, sporty and easy to read in all conditions. Proclaiming the strength of this partnership is the watch’s renewed sleek design, which takes inspiration from the new Aston Martin Red Bull Racing Formula 1 car that was presented on February 19th, 2020 in Barcelona, Spain. The blue of the car is found on the watch’s dial and aluminium fixed bezel. The chronograph seconds hand is coated in eye-catching Red Bull yellow and touches of Red Bull red are prominently placed on the tachymeter scale. An azurage pattern on the chronograph counters and a date window at 4 o’clock on the dial enhance the daring and sporty aesthetic of this model.

The steel screw-down case is engraved with the Aston Martin Red Bull Racing team logo over a chequered pattern. The quartz-powered chronograph is presented on a robust stainless steel bracelet which includes a drivers’ extension to fit the watch over a racing suit.

A road-tested endurance machine, water resistant to 200 meters and highly shock resistant, the TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition has endured more than 60 quality control tests.

Created in 1987, the TAG Heuer Formula 1 collection is a stylish extension of the brand’s ties with the thrilling, fast-paced world of Formula 1 racing. Like the sport itself, the timepieces in this renowned collection are daring with bold designs that demand attention and advanced technical features that were inspired by the extreme performance of the Formula 1 teams. The adrenaline and excitement of the sport have driven TAG Heuer when it comes to the functionality of these statement-making models. Tough enough for the pros and worn by champion drivers, the TAG Heuer Formula 1 timepieces were made for life in the fast lane.

Facts and figures:

TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020

Reference: CAZ101AB.BA0842

Movement

Quartz

Functions

Chronograph with minutes and 1/10th seconds, permanent second indicator; hours, minutes; central chronograph seconds hand, date

Case

Diameter 43 mm, steel fine-brushed case, aluminum blue tachymeter fixed bezel, sapphire crystal, polished screw-down crown at 3 o’clock and fine-brushed push buttons at 2 and 4 o’clock, water-resistant to 200 metres (20 bar), screwed stainless-steel caseback with special Aston Martin Red Bull Racing engraving

Dial

Blue sunray brushed dial, rhodium-plated indexes, hour and minute hands with white Super-LumiNova®, yellow lacquered central hand

Strap

Fine-brushed stainless-steel bracelet and folding clasp with double safety feature and driving extension

Special packaging

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Swiss Jura mountains, is a luxury watch brand part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website and at 160 boutiques and 3500 points of sale worldwide. The company is led by Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019 made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection is made up of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is complete with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors which express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov, Felix Auger Aliassime or surfer Kai Lenny among others.

Instagram: @tagheuer,

Twitter: @TAGHeuer,

Facebook: www.facebook.com/TAGHeuer

Downloads:

All press material can be obtained free of charge at https://presscorner.tagheuer.com/directlogin

For further information, please contact:

Sonja Hagmann, International PR Manager

Tel. +41 32 919 81 52

Mobile: +41 79 898 54 73

E-mail: sonja.hagmann@tagheuer.com

Tags: TAG HEUER
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