Source: Images and content by JAEGER-LECOULTRE OPENS ITS FIRST BOUTIQUE IN MUNICH @ Jaeger LeCoultre.
On entering the boutique, guests encounter a display area presenting Jaeger-LeCoultre’s current collections, including the Atmos clock. Enthusiasts can discover more of La Grande Maison’s extraordinary heritage as the creator of more than 1,400 calibres, exploring the intricacies of watch mechanisms through an interactive calibre wall that takes them on a virtual three-dimensional dive into several of the Manufacture’s most emblematic calibres.
Guests are then drawn into an area dedicated to Reverso, where a display of limited editions and high-complication models is complemented by the almost infinite possibilities for personalising the case back. The personalisation story continues in the next area, where an interactive Strap Wall invites clients to discover their own perfect pairing of watch case with strap material, colour and stitching.