Source: Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.
Under the theme ‘Moments Made of Gold’, the campaign celebrates those special moments in life that feel charged with positive energy and create golden memories. Modern, elegant and visually arresting, it has been shot in a minimal yet richly dramatic setting of red and gold – colours that symbolise good fortune, happiness and wealth and capture the joy and vibrancy of Lunar New Year celebrations. Centre stage is dominated by a large golden sculpture based on Jaeger-LeCoultre’s new Art Deco-inspired alphabet created by Alex Trochut, the letter ‘M’ signifying the Master Ultra Thin Tourbillon Moon, which Jackson Yee wears on his wrist.
