The local rising musician is announced to be the first Friend of Hublot in Singapore DJ/Producer MYRNE, Singapore’s first friend of Hublot sporting the Big Bang Unico Titanium
7 March 2019, Singapore – Known for refining the art of fusion with its timepieces, luxury Swiss watchmaker Hublot kicks off 2019 with a bang, announcing sought-after local DJ/Producer MYRNE as Singapore’s first Friend of Hublot.
At just 23 years old, MYRNE – whose real name is Manfred Lim – has made waves since his debut in late 2015 and is already a firm fixture on the electronic dance music scene. With a unique blend of R&B, future pop and mainstage energy, he has become the first Singaporean to perform alongside EDM heavyweights at Belgium’s iconic Tomorrowland festival and Ultra Miami in 2018.
HUBLOT LOVES MUSIC: THE STORY OF HUBLOT & MYRNE
Anchored in the present, always evolving, and at the forefront of new advances in technology and fundamental research into new materials, Hublot remains committed to traditional expertise in creating timepieces which bear the mark of the most talented master watchmakers. In this way, the brand represents the Art of Fusion between watchmaking culture and cutting-edge technical developments, connecting both the past and the future, tradition and innovation. In the words of Hublot’s CEO, Mr Ricardo
Guadalupe, “We are not breaking with the past. On the contrary, we are paying homage to it by connecting it to the future”.
In a similar vein, MYRNE was classically trained in music from an early age, having been around traditional forms of musical instruments for the better part of his formative
years. Since adolescence, he has experimented with traditional indie/rock four-piece bands, and has found his passion in the seamless, limitless world of electronic music.
To MYRNE, music is all about pushing the boundaries of communicating through sound and he looks forward to carving out a newer, more distinctive path in his musical career.
This resonates well with Hublot’s spirit of innovation – always looking to the past whilst simultaneously bringing its timepieces into the 21st Century.
Formerly the first and only Asian artist signed to Grammy Award-winning Diplo’s Mad Decent label, the rise of his popularity on streaming platforms Soundcloud and Spotify has seen the rising icon sign a new, exclusive multiple-record deal with Ultra Records this year. The first Singaporean artist to be signed to the hitmaking label, MYRNE once
again breaks new ground, breathing fresh air into the global and local dance music scene.
HUBLOT’S FIRST FRIEND OF THE BRAND IN SINGAPORE
Sharing what it means for him to join the brand’s big league of international friends, which includes the likes of Brazilian footballer David Luiz, Romanian World Number 1
tennis player Simona Halep and global artist DJ Snake, MYRNE says, “Experimentation is a huge part of my musical DNA and I was incredibly honoured when Hublot approached me to be the brand’s first Friend of Hublot in Singapore. I love that they have a history of constantly challenging norms and daring to be different, and I’m personally a huge fan of their Big Bang Unico Titanium watch which really reflects my personality and career; it’s classic and seemingly unassuming, yet powerful, sleek and full of confidence.”
Mr Michael Tay, Group Managing Director of The Hour Glass, added, “Music is constantly evolving, innovating, and reshaping the world as we know it. MYRNE, a trailblazing Singaporean icon known for pushing the envelope is therefore the perfect fit to be Hublot’s friend of the brand, whose only interest in boundaries extends to those that have yet to be created.”
He continues, “This is part of our longstanding commitment to our partner Hublot, who has been confirming their passion for the arts. From being the first official timekeeper of global music phenomenon Ultra Singapore and the inauguration of our new friend, The Hour Glass is proud to continue advancing Hublot’s love for Music.”
About Hublot, The Exclusive Story of Fusion
“Hublot! A different way to progress,” says those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot’s Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world-class collaborations such as FIFA World Cup™ and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. Today, with the high-tech Hublot manufacture, building on the impressive growth of the brand, the Art of Fusion story is still being written with the combination of materials like ceramic, carbon, platinum, tantalum, tungsten, titanium, rubber with more conventional materials as gold, platinum, steel, diamonds and precious stones, while still remaining true to the Swiss watchmaking tradition enriched with the visionary creativity of the 21st Century. On a commercial level, the network of retailers has grown rapidly and currently stands more than 90 boutiques around the world. For more information, visit www.hublot.com
About The Hour Glass
At The Hour Glass, our mission is to advance watch culture. Known for our thoughtfully curated selection of brands, our passion in designing uniquely immersive retail experiences and our team of highly knowledgeable watch specialists, we strive to become the primary port of call for all enthusiasts and watch collectors alike. Everyday across our combined network of 40 boutiques in the Asia Pacific region, we are poised to further your awareness and appreciation of watches and ready to guide you in your hunt for a superlative timepiece. For more information, visit www.thehourglass.com
For more information, please contact:
Mercury PR
Samantha Khoo
PR Manager
samantha@mercurymc.com
Joy Loh
PR Director
joy@mercurymc.com
The Hour Glass
Joanne Chua
Manager, Engagement Marketing
joanne.chua@thehourglass.com
6730 1167
Rosemarie Heng
Brand Manager
rosemarie.heng@thehourglass.com
67301117
