On Thursday, November 12, Breitling was among the big winners at the 2020 Grand Prix d’Horlogerie de Genève (GPHG) awards. The brand’s watches were nominated in five categories and claimed the Petite Aiguille Watch Prize and the Diver’s Watch Prize. Breitling CEO Georges Kern was on hand at the awards ceremony, which was held at the Théâtre du Léman in Geneva.
Breitling took two prizes at the 20th edition of the prestigious Grand Prix d’Horlogerie de Genève (GPHG) awards. It was nominated in five categories, including:
• The Iconic Watch Prize
Chronomat B01 42
• The Chronograph Watch Prize
Top Time Limited Edition
• The Diver’s Watch Prize
Superocean Automatic 48
• The Petite Aiguille Watch Prize
Superocean Heritage ’57 Limited Edition II
• The Challenge Watch Prize
Endurance Pro
Breitling CEO Georges Kern, who accepted the awards on behalf of his brand, was pleased by the results: “We are proud that, even in this year’s challenging circumstances and despite the lockdown, we remained committed to our strategy and our mission: we continued to launch extraordinary new products, such as the Top Time in March and the Chronomat in April, followed by the Endurance Pro and the new Chronomat for women in autumn. Our modern-retro design approach has resonated with people around the world, and we are increasingly appreciated as a casual, inclusive, and sustainable alternative to more traditional luxury brands. This recognition from the GPHG confirms that we’ve been on the right path, and we are proud of these two prizes.”
Breitling’s Winning Watches
The Petite Aiguille Watch Prize:
The Breitling Superocean Heritage ’57 Limited Edition II
In April, Breitling inwtroduced a watch that attracted enormous attention. The Superocean ’57 Limited Edition was launched during the brand’s first-ever
Summit Webcast, which, because of the pandemic and the lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements
as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000
pieces. Part of the proceeds from the watch, in total over USD 777,000, were donated to charities supporting the frontline health care workers in some of the most-affected countries. The Superocean Heritage ’57 Limited Edition II supported a great cause, and we are proud that this watch, with its compelling story, was awarded a GPHG prize.
The Diver’s Watch Prize:
The Breitling Superocean Automatic 48
Big, bold, and bulky, the Superocean Automatic 48 was especially designed to meet daring divers’ needs. It features an impressively oversized 48-millimeter
DLC-coated titanium case, a black ceramic bezel, and an eye-catching green dial. It has a soft-iron inner case that offers protection against the effects of magnetic fields, while the bidirectional rotating bezel can be safely secured with a lock on the left side of the case. It is presented on a matching green rubber strap with a DLC-coated stainless-steel pin buckle. Water resistant up to 30 bar (300 meters), it is equal to any challenge a diver, swimmer, or surfer might encounter.
Due to the pandemic, the ceremony was unlike any other edition of the GPHG. It was not open to the public and attended only by winners, jury members, and relevant authorities; however, the event was broadcast live on www.qphq.org and www.euronews.com, and streamed on some other media sites.
Breitling: a Spirit and a Legacy
Breitling, which was founded in 1884 by Léon Breitling, has a compelling legacy that includes, among others, such iconic collections as the Navitimer and the
Superocean. The brand is also known around the world as the inventor of the modern chronograph.
The Breitling story, though, is about much more than its heritage. It has distinguished itself as a casual, inclusive, and sustainable alternative to more conventional Swiss luxury brands. An all-purpose general watch brand, Breitling has demonstrated the unique legitimacy to offer a broad product spectrum that
includes sporty and elegant watches, all of which are COSC-certified chronometers. Breitling creates authentic everyday luxury for men and women of purpose, action, and style.
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FURTHER INFORMATION
ROMY HEBDEN
Head of Corporate Communications
BREITLING SA
Léon Breitling-Strasse 2
2540 Grenchen
Switzerland
Telephone: +41 32 654 54 54
Mobile: +41 79 731 90 28
E-mail: romy.hebden@breitling.com
Check our website at www.breitling.com
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