Source: Images and content by Zenith. See the original article here - https://pressroom.zenith-watches.com/2022/06/15/zenith-presents-master-of-chronographs-an-immersive-exhibition-celebrating-its-historic-el-primero-movement/
The New York pop-up experience marks the first global appearance of the “Master of Chronographs” exhibit since its introduction in Geneva.
New York, June 15, 2022: Yesterday evening, during a cocktail at the iconic Phillips Auction House on Park Ave, ZENITH’s guests and members of the press were invited to discover the immersive “Master of Chronographs Since 1865” pop-up before its official opening to the public. First unveiled during Watches & Wonders in Geneva, the 360-degree “Master of Chronographs” exhibition is an unprecedented effort to elevate the art, science, and history of chronograph movements in the watchmaking industry. This unique experience celebrates ZENITH’s role in the evolution of this iconic complication and welcomes New Yorkers and visitors alike to experience the world of watchmaking in a special exhibition. ZENITH’s “Master of Chronographs” pop-up is open to the public from June 15th to 17th from 10 am- 6 pm in New York City.
To share its remarkable know-how in the field of chronographs, ZENITH is offering a multitude of educational activities throughout the week, which include a watch clinic led by a master watchmaker, a tour of the exhibition’s historical pieces, as well as exclusive presentations of its latest novelties hosted by ZENITH’s Product Development and Heritage Director, Romain Marietta. The outside of the building is decorated with original artwork by Felipe Pantone, with whom ZENITH has been collaborating with since 2020. Inspired by the artist’s grand piece draping the ZENITH Manufacture’s main building in the UNESCO Word Heritage Site of Le Locle, the artwork found on the outside of the “Master of Chronographs Since 1865” pop-up exhibition was conceived by Pantone in his signature style, combining a striking spectrum of colours with a “pixelized” aesthetic.
