22nd December 2017, in Bansko, Bulgaria – Today, Hublot announced its partnership with Bansko ski resort, the most prestigious ski resort in Bulgaria. Upon this occasion, the Swiss brand becomes the official timekeeper of the ski resort and launches a new limited edition: The Classic Fusion Aerofusion special edition Bansko.
Bansko, ranked among one of the top 10 ski destinations in the world and located on the northeastern slopes of the Pirin mountains, boasts an incredible environment for mountains lovers: beautiful slopes, elegant luxury shops, an exceptional nightlife and many traditional restaurants known as “mehana”. Bansko was awarded the World Ski Award for Bulgaria’s Best Ski Resort for 2017 and attracts visitors from across the globe to revel in the picturesque landscape.
This new partnership allows Hublot to strengthen its alliance with the most famous and prestigious international ski resorts and to confirm its relationship to the Mountain culture. Among others, Hublot has developed strong 360° partnerships with two renowned and leading luxury ski resorts: Courchevel 1850, in the French Alps and Zermatt, in the Swiss Alps. Hublot has opened a Chalet styled Boutique in both villages, released dedicated limited editions, Classic Fusion Chronograph Courchevel and Big Bang Zermatt, and has signed partnerships with iconic actors or venues affiliated with both ski resorts – Zermatt Tourism Office, Zermatt Unplugged Festival, ESF Courchevel 1850 and La Folie Douce Méribel-Courchevel. Bansko now joins the Hublot portfolio sharing the same ambition of the Swiss watch brand: being “the first, unique or totally different”.
The Bulgarian ski resort is now operating on Hublot time with the presence of Hublot clocks displayed in key areas such as the start station for the gondola lifts and in Hotel Kempinski’s Grand Arena Bansko. Hublot is also featured throughout the resort giant screens and proudly on the ski jackets of Ulen Ski School and Elite Ski School instructors. A premium selection of Hublot’s key watches are displayed in E&S boutique within Kempinski Hotel, where customers and Hublot aficionados can also discover the new Bansko limited edition.
The Classic Fusion Aerofusion special edition Bansko is housed in a titanium case with an intricate open worked dial with distinctive yellow chronograph hand and features the Bansko logo on the rear sapphire case-back. Showcasing the colors of a sunny ski afternoon, its blue alligator and rubber strap is stitched in the same distinctive yellow. Limited to just 25 pieces, this timepiece will be available exclusively at E&S Bansko and E&S Sofia.
Benoit Lecigne, Hublot Brand Director for Eastern Europe, France, Belux, United Kingdom, Ireland and Scandinavia declared: “This partnership reflects the willingness of the brand to invest in the emerging markets of Central Europe and to hit the big time by establishing itself as the leader on our watch segment”.
About Hublot
“Hublot: A different way to progress” say those who know this unique Swiss luxury watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot’s Chairman Jean-Claude Biver with CEO Ricardo Guadalupe, the two men responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power and Classic Fusion represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world-class collaborations such as FIFA World CupTM and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 750 points of sale and more than 70 exclusive boutiques around the world (Geneva, Cannes, SaintTropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza…). For more information, visit www.hublot.com
About Bansko
Bansko is unique in various different aspects – as a place where guests will discover ultimate relaxation and enjoyment, or as a resort with unparalleled range of sporting and cultural activities. Its popular slogan, “Unlimited ski and fun”, emphasizes the surprising variety of choices that can be enjoyed during the vacation here. Within the past ten years Bansko has become one of the most attractive and popular winter sport resorts in whole Eastern Europe. Additionally of being a regular host of the World Cup circuit, it offers great snow conditions and many hours of sunshine in a stable, 4-5 months long season. It’s easy to see why Bansko attracts more and more skiers and snowboarders from all levels of skills. For more information, visit www.banskoski.com/en
CLASSIC FUSION 45MM CHRONOGRAPH SPECIAL EDITION BANSKO
Reference: 525.NX.0179.LR.BSK17
Limitation: SPECIAL EDITION XX/25
Diameter: 45 mm
Thickness: 13.40 mm
Water Resistant: 5 ATM (50m)
Case: Satin-finished and polished titanium
Bezel: Satin-finished and polished titanium
Bezel Lug: Blue composite resin
Screws « H »: Polished titanium
Glass: Sapphire with anti-reflective treatment
Crown: Polished titanium
Pushers: Polished titanium
Case back: Satin-finished titanium engraved “SPECIAL EDITION” + “XX/25”
Case back Glass: Sapphire with anti-reflective treatment + “BSK17” logo
Dial: Sapphire dial ; Polished rhodium-plated appliques
Hands: Polished rhodium-plated hands; Polished rhodium-plated and yellow lacquered chronograph second hand
Movement: Caliber Hublot HUB1155
Type: Self-winding Chronograph movement
Dimensions: Dia. 30 mm (131/4’’’); Thickness 6.9 mm
Date: Window at 6.00
No of Components: 207
Jewels: 60
Frequency: 4 Hz (28’800 A/h)
Power reserve: 42 Hours
Strap: Blue rubber and blue alligator with yellow stitching
Buckle: Stainless steel deployant buckle clasp
