Source: Images and content by Simon de Burton @ gq-magazine.co.uk. See the original article here - https://www.gq-magazine.co.uk/watches/article/a-lange-sohne-harrods-boutiquehttps://media.gq-magazine.co.uk/photos/60b104ec9c836b8e90958e11/3:2/w_1620,h_1080,c_limit/27052021_Watch_HP1.jpg
If there’s a downside, however, it’s the fact that the most covetable Langes can be hard to find, which makes it all the more worthwhile to find time in the coming weeks to visit the brand’s swish new boutique on the ground floor of Harrods.
And it’s an especially good idea to go in July, because the boutique will host the world’s first public showing of the three latest, complicated Lange models in the form of the £152,100 pink-gold Triple Split, the Lange 1 Perpetual Calendar (from £87,900) and the £38,400 Little Lange 1 Moon Phase.
“This will be the first opportunity for the public to see these new watches anywhere,” Lange CEO Wilhelm Schmid told GQ. “We chose to debut them at Harrods both because the UK is one of the first countries to reopen after the pandemic and because it seemed like an excellent way to celebrate the opening of the new boutique. This is a particularly important market to us at the moment because it brings us largely local customers who return repeatedly, not tourist buyers who we might see only once.”
A word of warning, though: when you encounter a Triple Split in the metal, the chances are you’re going to want one. But 100 will be made and you will have time to save up.
“The watch clearly won’t be available to buy on the day, but people will be able to put their name down and leave a deposit,” says Schmid. “After that, there could be a wait of up to three years while we make it.”
Take our word for it, though, it will be worth hanging on for. And it might even prove to be the best £152,100 you’ll ever spend. Usual caveats pending, of course.