Source: Images and content by British GQ @ gq-magazine.co.uk. See the original article here - https://www.gq-magazine.co.uk/watches/article/tag-heuer-connected-super-mariohttps://media.gq-magazine.co.uk/photos/60e71083798ce10d68d9caa0/16:9/w_1280,c_limit/08072021_Mario_HP.jpg
The USP is in the redesigning of Google’s Wear OS interface. While still offering swimming (the 45mm titanium case is water-resistant to 50 metres), cycling, walking and golf apps, it has been redesigned in Super Mario colours of blue and red and is only available on this model. There are four exclusive dial options, including one that joyfully re-creates Mario’s heavily pixelated original form from 1985.
As wearers pass through daily wellness and activity milestones, including the quarter- and halfway points, Mario appears in various states of animation linked to the game – he grows as he consumes a mushroom, he speeds up with a pipe and then becomes invincible with a star, before climbing a pole when a goal is met. Mr Arnault promises further “Easter egg”-style surprises along the way, discoverable as wearers use the watch, much as if they were playing a computer game.
Another twist is that TAG Heuer is limiting the watch to 2,000 pieces, an unusual step in the smartwatch world where volume tends to rule. Mr Arnault describes the collaboration as “long-term”, although he won’t be drawn on whether we’ll soon be seeing TAG Heuer watches in Super Mario Bros games. Don’t bet against it.
Either way, a TAG Heuer x Nintendo hook-up is no doubt a line-in-the-sand moment – a new chapter in the story of the luxury smartwatch, certainly, but also in that of luxury watches. Level unlocked.