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Signet Jewelers has opened Bremont’s first monobrand boutique outside of London on Manchester’s famous St Ann’s Square.
Signet and Bremont announced in the summer that they were opening three boutiques together, without naming locations or dates.
The first of the stores, in Manchester, opens today.
“We are ready to greet you in our beautiful Bremont boutique in Manchester St Ann’s Square, please do pop in and meet our wonderful team,” Christine Borg-Mirza, Bremont’s head of retail, declares.
Back in August, Rob Gough, head of sales at Bremont, said retail is critical to the future growth of Bremont.
“We have had considerable success with our own boutiques and are very keen to increase our distribution. Our new store concept sells the Bremont DNA in the best possible way and offers the highest level of customer service. Signet is a wonderful partner to work with and their considerable experience and skill set in retail is hugely valuable to making the partnership as successful as possible,” he said.
Neil Old, managing director of Signet UK, added: “We have worked with Bremont for many years and we’re delighted to be extending our partnership, combining our retail knowledge and expertise with the strength of the Bremont brand. We look forward to creating an innovative and exciting customer experience which brings Bremont’s rich and compelling story to life.”