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Audemars Piguet is rolling out its AP House concept across the world’s wealthiest cities, but Sevenfriday has gone a slightly different route by acquiring its very own Tuscan villa.
Podere I Prati (farm in the meadows) is located just south of the stunning medieval city of Siena and well within range of a day trip to Chianti for a spot of wine tasting or the delights of Florence.
Unlike AP, Sevenfriday appears to be pushing its farmhouse as a holiday destination more than a retail space, but don’t rule out the odd jolly from the brand for its best customers and retail partners.
The retreat is a beautifully rennovated traditinal Tuscan farmhouse surrounded by olive groves and hills and with its own private infinity pool.
It can be rented as an entire house with four double bedrooms and three bathrooms or split into two apartments of one-bed or three-beds that cost €180 or €540 per night.