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TAG Heuer has partnered with Netflix for the creation and launch of The Gray Man, a thriller starring the watchmaker’s brand ambassador Ryan Gosling.
The movie had its premier in Los Angeles this week before coming to the UK.
Gosling plays an undercover CIA agent Sierra Six who uncovers dark agency secrets that lead to a global manhunt for international assassins.
Directed by Joe and Anthony Russo, the film also features Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters.
“We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page. With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece that is designed for those who don’t crack under pressure, says TAG Heuer CEO Frédéric Arnault.
TAG Heuer’s 3-hand Carrera automatic is worn by Gosling, and the brand has built a campaign in 80 countries around the Netflix film that includes print, outdoor, digital and social placements and events.
WATCH FACES AT THE GRAY MAN PREMIER