NEW OLFACTORY SIGNATURES FOR LA GRANDE MAISON BY THE SCENT ARTIST NICOLAS BONNEVILLE

Blending Artistic Creativity with the Precision of Science

The creation of an olfactory identity for Jaeger-LeCoultre explores the natural affinity between the world of perfumery and that of watchmaking: both art forms are intricate disciplines that share a deep sense of artistry, balance tradition with innovation and rely on precision and detail.

The purpose of each timepiece extends far beyond mere functionality—a watch is not a simple tool but an expression of personality, style, and even emotion. In the same way, a fine fragrance is intensely personal, evoking memories, moods, and feelings. Both crafts create something that emotionally resonates with the wearer.

In addition to their emotional depth, both fields embody a delicate balance between tradition and innovation. Watchmakers often draw upon centuries-old techniques, yet seamlessly incorporate cutting-edge materials and technology. Similarly, perfumers honor traditional methods while exploring modern extraction processes and novel ingredients, continually pushing the boundaries of what is possible.

Precision and attention to detail lie at the heart of both disciplines. In horology, every gear, spring, and component must fit perfectly for the watch to function. In perfumery, the same principle applies—each ingredient must be measured and balanced with exacting care, as even the smallest variation can compromise the entire composition.

Ultimately, both watchmaking and fine perfumery blend craftsmanship, precision and creativity to offer objects that are not only functional but deeply meaningful and personal.