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In five years’ time, what would it mean for you to have been running Longines successfully. By what metric are you going to judge your tenure?
My clear objective is to pass two billion in turnover in 2025.
What’s your strategy for achieving that?
I think, first of all, keep the balance of being as attractive for men as for women, keep the balance of classic watches and sport watches and use the very rich history. But bring them with a very contemporary technology and design to the consumers of today.
In terms of how Longines’ latest watches key into your plan, what are the most significant?
I think they are all significant or we would not have developed them. Now, of course, everybody has his or her personal preferences among the watches. I personally like, extremely, the Legend Diver watch, because it says a lot about Longines. It allows us to recall the very rich history of Longines and the world of diving; for example, Longines was the inventor of the first chronograph with pushers that were water resistant. We registered that as a patent in 1937. Diving watches are very popular but the Longines Legend Diver Watch has a very distinctive, unique look and design. It was released for the first time in 1959 and we kept the style for so many years and it’s really something that belongs to us.