Source: Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.
An Educational Journey with Atelier d’Antoine
Deep in the heart of the boutique, several steps lead to a secluded and intimate VIP Lounge, where clients can discover exceptional timepieces in greater privacy. Nearby, a dramatic, sculptural staircase spirals up to a ‘glass box’ mezzanine overlooking the main floor. This is the home of the Atelier d’Antoine – an opportunity to explore the world of Swiss fine watchmaking in a new way. Here, themed Discovery Workshops are hosted by a watchmaking expert and offered to a maximum of six participants at a time; the workshops blend theoretical education and direct hands-on experience of watchmaking in a dynamic and interactive format.
Highlighting Jaeger-LeCoultre’s commitment to excellence, an in-house watchmaker is set at the boutique to undertake tasks such as changing or re-sizing bracelets, as well as effecting after sale services.
Much more than just a place to purchase exceptional timepieces, the new flagship on Madison Avenue welcomes visitors to pause and take time, immersing themselves in the fascinating world of watchmaking and the remarkable story of Jaeger-LeCoultre, taking a deep dive into the Maison’s heritage, its watchmaking expertise and its spirit of innovation and creativity.
