JAEGER-LECOULTRE OPENS A NEW BOUTIQUE ON RODEO DRIVE IN BEVERLY HILLS, CALIFORNIA

On entering the boutique, visitors encounter a display area presenting Jaeger-LeCoultre’s current collections, including the Atmos clock. Enthusiasts can explore the intricacies of watch mechanisms – and in the process discover more of La Grande Maison’s extraordinary heritage as the creator of more than 1,270 calibres – with an interactive calibre wall that takes them on a virtual three-dimensional dive into several of the Manufacture’s most emblematic calibres.

Visitors then are drawn into an area dedicated to Reverso, where a display of limited editions and high-complication models is complemented by an inspiring presentation of the collection’s heritage, and the almost infinite possibilities for personalising the case back. The personalisation story continues in the next area, where an interactive Strap Wall invites clients to handle the many options and discover their own perfect pairing of watch case with strap material, color and stitching.

Before reaching the intimate VIP lounge, visitors will encounter an area that celebrates the 181 different skills assembled under one roof at the Manufacture Jaeger-LeCoultre. A watchmaker offers visitors the opportunity to discover the extraordinary technical skills embodied in every watch movement, while an exquisite display of the Métiers Rares® celebrates La Grande Maison’s artistic creativity and mastery of the decorative crafts.

The new Jaeger-LeCoultre boutique is located at 430 North Rodeo Drive in Beverly Hills, California and will be open to guests Monday through Saturday from 10:00am to 6:00pm and on Sunday from 12:00pm to 5:00pm.