Source: Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.
Reverso Stories – told in four fascinating chapters
Visitors to the exhibition will discover the history of the Reverso through four themes: Story of an Icon unveils its origins, through treasured archive materials and historic watches. Story of Style & Design examines the Art Deco roots of the Reverso and follows it through nine decades as it became recognised as a design icon. Story of Innovation explores how the Reverso embodies Jaeger-LeCoultre’s tireless quest for invention, from the revolutionary idea of a flip-over case to the introduction of High Complications. And Story of Craftsmanship celebrates the Manufacture’s enamellers, gem-setters, engravers and guillochage masters, who transform Reverso cases into miniature works of art.
