JAEGER-LECOULTRE ANNOUNCES ITS NEWEST GLOBAL AMBASSADOR: LENNY KRAVITZ

“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”

One of Lenny’s favourite watches is the Reverso, which he wore when he performed at the 2023 Oscars ceremony. An instantly recognisable design icon, the Reverso is an ideal match for a man whose innate sense of style was recognised last year by the Council of Fashion Designer of America (CFDA) with its ‘Fashion Icon’ award. Fusing 1970s bohemian influences with rockstar classics and fashion-forward statements, Lenny’s nonchalant elegance makes even his most daring outfits look effortless and timeless.

“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”

Lenny’s music has always blended inspirations from rock, blues, funk, and soul, fusing them into a unique and constantly evolving musical style that is matched by his distinctive and individualistic personal style. His renowned design work is confident and timeless with a boldly modern edge. Similarly to Jaeger-LeCoultre, Lenny’s work in all of his creative endeavours is driven by a spirit of curiosity and constant exploration. He blends myriad influences and inspirations with innovative ideas so that every new creation is fresh, exciting – and distinctly his own.

Along with fellow Jaeger-LeCoultre Ambassador Anya Taylor-Joy, he recently completed the filming of a new campaign for the Maison, to be released in May.