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HEAD has signed a multi-year license agreement with Elysee Group for the design, development and distribution of a line of sport watches available in August across the HEAD sales network, authorized watch retailers and online channels worldwide.
The new sporty watch collection includes different watch series with their own character, named after venues of various Olympic Games.
From chronographs and three-hand watches to smartwatches and wearables, the collection will be equipped with stainless steel, aluminium or carbon cases and solar movements.
The highlight of the new collection are the modern smartwatches: Los Angeles, Moscow and Seoul, which the brand says meet with various functions exactly meet the modern and healthy lifestyle of the target group.
In conjunction with the specially developed HEAD Watches app, the versatile features of the smartwatch can be coupled with popular smartphones to track health checks and various sports.
Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sports, commented: “Although the smart phone generations are more and more refusing to wear watches, we believe that a watch is foremost a precious accessory for everybody and that to measure the time is something still needed.”
Adding: “Not only for athletes, but up to just a fan of the brand, and therefore we are happy that we found with Elysee a partner who shares those values with us. We are looking forward to see those great watches on retail around the world!” says Mr. Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sports GmbH.
While Julian Seume, Managing Director of the Elysee Group, said: “We are excited to honoured to add HEAD into our brand portfolio.
”We are confident Elysee long standing watchmaking expertise will highlight the iconic HEAD brand sporty DNA bringing innovative and appealing state of the art watches into this fast growing watch segment”.
HEAD watches will be immediately available in key Asian market such as Japan, Korea and China and several European markets, including Germany, Austria, Italy, Croatia, Serbia.
Amazon has also been selected as its main online partner in order to assure the brand a global presence and a homogeneous Brand image.
Additional partnerships with the other online watch specialists are also soon to be revealed.