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Ever wondered what $2.1 billion buys you? In the case of Google, it’s your very own pebble-shaped smartwatch. Having long been rumoured ever since the search giant, YouTube owner and somewhat erratic phone maker announced its acquisition of Fitbit in 2019 – and thoroughly leaked after a prototype was reportedly left and found at a US restaurant – the Pixel Watch is finally legit.
Announced at the annual Google I/O conference in Mountain View, California, it is… pretty much exactly what anyone who has been following the long-running saga could have predicted. If what you predicted was one final tease before a full reveal later in the year.
So what do we know about the Google Pixel Watch right now?
Well, it’s a handsome little thing with a domed design, Apple Watch-esque crown and a recycled stainless steel build. Much like that Cupertino-made smartwatch, you can also customise your Pixel Watch bands as you please should you need to smarten up for the office or dress down for getting a sweat on.
If the hardware looks vaguely familiar, then Google is counting on its software capabilities to separate the Pixel Watch from the often overwhelming fray of fitness-focused wearables. To do that it’ll meld Fitbit’s longstanding expertise in health tracking with the latest Wear OS operating system which elaborates on Samsung and Google’s generally well-received Wear OS 3 collaboration last year. Continuous heart rate and sleep tracking are built into the mix, as are stats like ‘Active Zone Minutes’ to ensure you’re eke-ing the maximum amount of effort/misery from your workouts.