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Hublot and DJ Snake have collaborated on an exclusive watch that is designed to reflect the electronic music star’s signature aesthetic. After the timepiece is revealed, the luxury watchmaker is ushering in the partnership with a live-streamed performance from the French DJ. The event serves as a fête in the yet-to-be-unveiled watch with a virtual performance, taking place here and on Hublot’s website.
While Hublot and DJ Snake have been working together since 2018, when he played at the brand’s closing event for the FIFA World Cup, this will be the first watch released under their partnership. We have yet to see what the new offering has in store, but we can predict that the timepiece will be an emblem of the talent’s bold, unapologetic style. “To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot,” says DJ Snake. It’s a fitting match considering Hublot’s longstanding commitment to pushing the boundaries of design in the timepiece space, bringing together two names who believe in defying the status quo.
To learn more about the DJ Snake x Hublot watch, catch the brand’s live stream event here on September 2 from 3:30 PM EST. After watching the full product reveal and catching DJ Snake’s performance, fans will be able to purchase the limited-edition timepiece at the brand’s website.