DARE THE UNEXPECTED: ZENITH RETURNS AS OFFICIAL TIMEKEEPER OF UTS’S SECOND TOURNAMENT OF THE SEASON IN NEW-YORK.

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New-York, August 22, 2024: After Oslo, UTS (Ultimate Tennis Showdown) is back on the court for another electrifying tournament, with ZENITH once again stepping in as the official timekeeper of Patrick Mouratoglou’s revolutionary tennis league.

Going beyond traditional tennis, UTS is a groundbreaking concept developed by the celebrated coach, entrepreneur, and ZENITH friend of the brand Patrick Mouratoglou. As someone who has dedicated his life to tennis and its cross-generational transmission, Mouratoglou set out to attract a younger, wider audience and give players the freedom to push their boundaries on court in ways that conventional tours often restrict. With a disruptive format of shorter, high-intensity matches played over four 8-minutes quarters, UTS is all about delivering entertainment where timing is crucial.

Now, a thrilling clash of tennis stars is turning up the heat in the US for the second time. After Los Angeles in 2023, the New York event to be held at the legendary Forest Hills Stadium will feature top players such as Stefanos Tsitsipas, Gaël Monfils, Andrey Rublev and Alex de Minaur. It will be the second staging of this revolutionary format in 2024 after Olso in February, Frankfurt to come this October, and London in December for the Grand Final.

As a founding partner since the inaugural edition in 2020, ZENITH is proud to continue its support for UTS on an international level, bringing their legendary precision to this new and fast-paced format. This ongoing relationship exemplifies the shared journey of human values and experiences between UTS and ZENITH, resonating deeply with ZENITH’s philosophy captured in their motto—Time To Reach Your Star.

For the first time, Zenith and UTS will welcome on the court NYJTL, the largest nonprofit youth tennis and education program in the US, giving more than 500 kids the chance to get up-close to the action. NYJTL is dedicated to developing the character of young people through a unique combination of tennis and education, preparing them for lifelong success both on and off the court. With a focus on underserved youth in New York City, NYJTL offers comprehensive programs that include tennis, academic support, healthy living initiatives, and enrichment activities designed to foster character development and social-emotional learning. Through these efforts, NYJTL not only imparts valuable life skills but also empowers thousands of young individuals to improve their academic performance and broaden their aspirations. The synergy of tennis and education at NYJTL continues to transform lives, building a brighter future for the next generation, a mission that Zenith is proud to support.