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Audemars Piguet may be using a Marvel superhero partnership to push its men’s watches, but for women, the brand has adopted catwalk-style visuals more associated with the fashion industry for a family of more feminine Royal Oaks.
The idea, Audemars Piguet says, is to bring together Haute Couture and Haute Horlogerie both in the timepieces for the summer drop, but also in the visuals captured by high fashion photographer Harley Weir.
“Eclectic in colour, savoir-faire, materials and style, the Audemars Piguet 2021 summer collection finds inspiration in diverse worlds to present a kaleidoscopic view of the contemporary woman,” the watchmaker says.
Royal Oak Frosted
Six fresh formats were revealed today, including three additions to the Royal Oak Frosted Gold Double Balance Wheel Openworked series with three new references in 41mm and two in 37mm, all with rainbow bezels made of multicolored gemstones.
Production is not limited, but will be constrained by the complexity of manufacturing and the challenge of sourcing the right gems.
There are editions in yellow, white or pink gold with the frosting effect across their bezels and bracelets.
Prices are on application.
Royal Oak Selfwinding Chronograph
Similar gem setting is used for a new 38mm Royal Oak Self-winding Chronograph in 18ct pink gold.
The 38mm watch’s bezel, set with baguette-cut amethysts, frames a purple dial that changes color in the light.
It retails for £74,700.
Royal Oak Selfwinding in Black Ceramic
Men got the Royal Oak Black Panther Concept Flying Tourbillon earlier this year while women now have the option of a black ceramic Royal Oak Selfwinding.
The slim 34mm watch is accented in pink gold for the hour markers, hands and bezel screws.
The Royal Oak Selfwinding in black ceramic goes on sale for £41,200.
Royal Oak Selfwinding in White Gold
Finally, from Audemars Piguet is the 34mm Royal Oak Selfwinding model in frosted white gold.
It a Tapisserie dial in a new shade of blue, and a date at 3 o’clock.
Price for this 34mm watch is £45,100.