Audemars Piguet makes music now thanks to Mark Ronson and Lucky Daye

Source:  Images and content by Mike Christensen @ gq-magazine.co.uk.  See the original article here - https://www.gq-magazine.co.uk/watches/article/audemars-piguet-mark-ronson-lucky-daye

Audemars Piguet has a relationship with music like few other brands – be it cars, watches or fashion houses. The list of rappers dropping an AP into their lyrical creations is a long one, with the likes of Stormzy and Dave, Jay-Z, Rick Ross, Lil Wayne, Wiz Khalifa, Young Thug and Offset known for rapping about their love of Audemars Piguet.

Rolex and Patek Philippe get their fair share of shoutouts in songs but it’s fair to say Audemars Piguet reigns supreme in these bragging rights. It’s a crown that’s well-deserved after fostering close relationships with the likes of Quincy Jones and Jay-Z since 2001 and more recently broadening its affiliations by financing the digitalisation of Montreux Jazz Festival’s archives as well as teaming up with the one and only Mark Ronson.

Already a lover and a wearer of Audemars Piguet, this collab works on a few levels – creatively and aesthetically. With seven Grammys and an Oscar to his name, the New York-based Londoner DJ/Producer extraordinaire is a stalwart in the music industry, and his influence is on a par of its own. He’s worked with everyone from Amy Winehouse, Adele, Lady Gaga and Miley Cyrus to King Princess, Camila Cabello, Kebba, Duran Duran and Bruno Mars, and we can now add recent Grammy winner Lucky Daye to that list, as the pair just dropped a new song together, called ‘Too Much’.

In what’s a first for a watch manufacturer, Ronson and Daye’s ‘Too Much’ has been produced in partnership with Audemars Piguet. CEO Francois-Henry Bennahmias and head of complications, Michael Friedman were the masterminds behind the concept of creating music together. It’s Ronson’s first notable assignment with AP and the partnership is already bearing fruits few would have predicted. With Daye on vocals and Ronson on the decks, they debuted ‘Too Much’ at AP House in New York City’s Meatpacking district at an invite-only event, with Zack Bia, Yebba and Offset a few other AP fans in attendance.