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Apple’s woven design incorporates the original rainbow colors along with those drawn from various Pride flags ”to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations.”
The loop, which is offered in 12 different lengths to make for a perfect fit, is also paired with access to a dynamic watch face, which mirrors the colors of the loop and sees its threads scroll in an infinite animation when the watch’s digital crown is rotated.
Meanwhile, Nike presents its Pride Edition Nike Sport Loop in the six colors of the original rainbow, using reflective yarn for improved visibility outdoors at night. The loop is infinitely adjustable and paired with a matching Nike watch face.
The Apple Pride Edition Braided Solo Loop is available to order today via Apple.com and in Apple Stores from May 25, priced $99 USD, while the Pride Edition Nike Sport Loop is coming soon to Nike, priced, $49 USD.