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A REDESIGNED FLAGSHIP BOUTIQUE OPENS IN DUBAI

A REDESIGNED FLAGSHIP BOUTIQUE OPENS IN DUBAI by A REDESIGNED FLAGSHIP BOUTIQUE OPENS IN DUBAI
November 23, 2024
in Jaeger LeCoultre, LATEST NEWS
0
Home Jaeger LeCoultre

Source:  Images and content by A REDESIGNED FLAGSHIP BOUTIQUE OPENS IN DUBAI @ Jaeger LeCoultre.

https://content.presspage.com/uploads/2085/815ef356-076c-4db4-b2f0-5827e9b734b9/1920_facade-2.jpg?10000

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Historic milestones and a celebration of craftsmanship

To one side of the main display area in the heart of the boutique, the Manufacture Wall celebrates the 180 skills brought together in Jaeger-LeCoultre’s fully integrated Manufacture, presenting each of the five main steps of fine watchmaking: design, production, finishing, assembling and ornamentation. A series of evocative In The Making videos initiates visitors into the secrets of each step, with each film focusing on a different skill and telling the story of the craftsman in his or her own words.

Underlining Jaeger-LeCoultre’s history of creativity and innovation, the Manufacture Table presents the milestones of the Maison’s 190 years of history, which parallel the development of the watchmaking industry as a whole. The Manufacture Table also presents four Métiers Rares™ that are housed in their own atelier within the Manufacture: engraving, guillochage, enamelling and gem-setting.

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