A REDESIGNED FLAGSHIP BOUTIQUE OPENS IN DUBAI

Historic milestones and a celebration of craftsmanship

To one side of the main display area in the heart of the boutique, the Manufacture Wall celebrates the 180 skills brought together in Jaeger-LeCoultre’s fully integrated Manufacture, presenting each of the five main steps of fine watchmaking: design, production, finishing, assembling and ornamentation. A series of evocative In The Making videos initiates visitors into the secrets of each step, with each film focusing on a different skill and telling the story of the craftsman in his or her own words.

Underlining Jaeger-LeCoultre’s history of creativity and innovation, the Manufacture Table presents the milestones of the Maison’s 190 years of history, which parallel the development of the watchmaking industry as a whole. The Manufacture Table also presents four Métiers Rares™ that are housed in their own atelier within the Manufacture: engraving, guillochage, enamelling and gem-setting.