Source: Images and content by Jaeger LeCoultre @ Jaeger LeCoultre.
New 3-D Artworks Inspired by the Flora of the Vallée de Joux
For each Made of Makers collaboration, Jaeger-LeCoultre commissions an original work, inviting the artist to express a theme of interest to the Maison through their particular craft. Given Brendi Wedinger’s deep affinity with the natural world it was self-evident that the theme of the new work would be nature – one of Jaeger-LeCoultre’s core values – and flowers, specifically.
Like all Made of Makers collaborators, before starting work on the commission Brendi Wedinger spent time at Jaeger-LeCoultre’s home in the Vallée de Joux, discovering the crafts of watchmaking and exploring the natural world that surrounds the Manufacture. She combined elements from every aspect of the visit to create her new work – a series of three surrealistic flowers.
“Everything about that visit – from the wildflowers in the fields, to the incredible complexity and tiny scale of the watch components and the patience and skill of all the different craftsmen in the Manufacture – was like a romantic fantasy world, so far from the lightning-fast pace of modern life,” says Brendi Wedinger. “Aside from the natural beauty of the valley, I felt very inspired by the high-complication watches and the unique details you find in them. I wanted the flowers to be complex and one-of-a kind, like the watches, with all of the beauty and immense detail that can be found in both.”
Each of the three creations is an idealised homage to a variety of flowers found in the Vallée de Joux throughout the changing seasons, rather than a particular species that exists in nature. “When people look more deeply at each work, they will see that every element is recognisable and traceable to a natural flower, but I remixed and layered the details to emphasise their surreal nature,” Brendi Wedinger explains. Another important element of the commission was that the flowers should be (digitally) rendered in one of the precious metals used at Jaeger-LeCoultre, which creates a hyper-realistic illusion of the shadows and reflections created by light falling on polished gold, further amplifying the surreal effect. In creating this work, the artist has deliberately played with contrasting notions – the opposition between the organic softness of nature and the cold solidity of metal, the digital and the physical, the ephemeral and the static – adding subtle layers of tension and intrigue that heighten the emotional impact of each piece.
