Source: Images and content by @ Jaeger LeCoultre.
The Story of Style & Design looks at the Reverso watch from an aesthetic perspective. A quintessential example of Art Deco design, the rectangular shape of the reversible case is accentuated by clean lines and elegant curves; its dimensions determined by the rules of the golden ratio. To illustrate the stylistic evolution of the Reverso, examples for men and women are presented, each embodying its distinctive style in bold and often unexpected ways.
A Story of Innovation highlights the insatiable spirit of invention that characterises the Jaeger-LeCoultre Manufacture. The Reverso was the result of a brilliant idea that took shape in the hands of French engineer René-Alfred Chauvot, whose design was submitted to the Paris patent office on 4 March 1931. Since the 1990s, the legendary Art Deco watch has welcomed emblematic complications, including the first rectangular minute repeater, the retrograde chronograph and the Gyrotourbillon, as well as the double-dial Duoface and Duetto models. Enhanced over the years by new materials and numerous interpretations, this technical creativity has culminated in the extraordinary four-face Reverso Quadriptyque in 2021.
The Story of Craftsmanship pays tribute to the engravers, gem-setters, enamellers and guillochage masters of the Manufacture, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages. From historic timepieces, such as those belonging to Amelia Earhart and General Douglas MacArthur, to modern-day High Jewellery and miniature-painted models, these pieces provide special insight into how the Reverso has itself been telling the stories of its owners, and will continue to do so for many years to come.
