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Seiko has revealed the winning design from its Custom Watch Beatmaker Campaign, which challenged everyday folk to create their own Seiko 5 Sports watch.
Participants made an original Seiko 5 Sports watch by selecting and combining five watch parts on the website and voted on their favourite models.
The campaign ran from October 2020 to January 2021, and the winning watch with the most ‘‘likes’’ was selected from over 48,000 original designs and won about 8,500,000 votes out of the 16,000,000 total votes worldwide.
The winning design has a gold colour dial combined with a Pepsi bezel.
Seiko is now making the automatic mechanical watch as a limited edition of 2,021 pieces going on sale in August for £260.